Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.
Requirements
As a top academic health and science center in the United States, Georgetown University Medical Center seeks to provide, in a synergistic fashion, excellence in education — training physicians, nurses and other health care professionals, as well as biomedical scientists — and cutting-edge interdisciplinary research collaboration, enhancing our basic science and translational biomedical research capacity in order to improve human health. Emphasizing service, we are dedicated to the Catholic, Jesuit principle of cura personalis — “care of the whole person.” Our partnerships with organizations in the region strengthen our work and expand its reach.
The Assistant Director of Marketing Initiatives is responsible for implementing the recruitment strategies of over 24 biomedical graduate programs and institutional training grant programs including certificate, masters, PhD, and postdoctoral programs. The position will be the primary content creator and manager for print and digital marketing materials generated by the office as well as be responsible for the placement and maintenance of digital ads. Additional duties include, but are not limited to:
Design and manage data projects that inform the marketing initiatives developed by the office.
Develop recruitment relationships with academic institutions, professional societies, and companies.
Ensure that data and reporting structures are in place to measure the initiatives' ROI.
Participate in the training and development of more than 15 BGE program coordinators in recruitment and manages the office’s student staff.
Assist in developing, implementing, and monitoring a program's services and assist in administering program budgets and projects and overall operations, when needed.
Apply general professional-level knowledge and principals of function to solve problems requiring the identification and analysis of non-routine factors.
Use independent judgement and discretion to determine or recommend best course of action.
Work Interactions
The Assistant Director of Marketing Initiatives reports directly to the Director of Recruitment & Partnerships and directly supervises the office’s student staff. This position works closely with the Office of Digital Communication by providing strategic content for communications deliverables. Also, the Assistant of Marketing Initiatives works with program directors and administrators across over 24 programs in BGE.
Requirements and Qualifications
Bachelor’s degree required with marketing, recruitment, or science background preferred
Minimum of 1-3 years of work experience in higher education or related field
Experience using all major social media platforms such as Facebook, X (formerly known as Twitter), Instagram, YouTube, and LinkedIn
Experience using design software such as Adobe Illustrator and Canva for digital and print promotional content
Experience placing and managing digital ad campaigns on Google and social media platforms
Strong data management, analytical, research, and organizational skills
Outstanding organizational skills, excellent time management, and ability to major complex operations in a fast-paced environment
Experience with proofreading, editing, and writing and understanding of writing and positioning of digital content
Demonstrated ability to work in a team environment that requires quick turnaround and quality output
Excellent verbal and written communication skills with the ability to complete tasks on time and with minimal supervision
Self-motivated, ability to set goals and execute business development activities with confidence
Excellent interpersonal, oral, and written communication skills
Detail-oriented, organized, and able to juggle many different projects simultaneously with consistent accuracy, follow-through, and timely completion of projects
Experience with Google collaboration tools and Microsoft Office suite (Gmail, Calendar, Word, Excel, PowerPoint, etc.)
Must be willing to travel both domestically and internationally
Preferred Qualifications
Master’s degree in a business or education-related field preferred
Experience in survey and mailing platforms such as Qualtrics, SurveyMonkey, MailChimp, and Google Forms
Work Mode Designation
This position has been designated as Hybrid. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations for staff positions can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation.
Pay Range:
The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:
$44,022.00 - $73,406.80Compensation is determined by a number of factors including, but not limited to, the candidate’s individual qualifications, experience, education, skills, and certifications, as well as the University’s business needs and external factors.
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Submission Guidelines:
Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions.
Need Assistance:
If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu.
Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.
EEO Statement:
Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.
Benefits:
Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.